It must be said that celebrities set the tone: Kate Moss, Mariah Carey, and Kylie Minogue all have a lover who's much younger than they are, and they aren't ashamed of it! An American study recently found that one-third of women between the ages of 40 and 69 go out with men who are at least ten years younger than them.
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These women feel younger, more desirable. They are looking for a youth mirror. It is also a way for them to reverse the trend and finally dominate men by their age, their experience and often their income. For some, it is also a way to make a clean sweep of the past and forget a painful divorce.
Before, there was the "sugar daddy," who spoiled younger women... Now, we have "sugar mamas"!