McDonald's or Burger King? The age-old debate that will never be solved has surfaced again amongst the global fast-food chains, and it seems McDonald's rival went straight in for the kill after the giant lost its signature tradement following a case against Ireland-based fast-food chain, Supermac's who even branded them a "trademark bully" once EU regulators ruled in favour of the Irish restaurant company. So, this means that other companies in Europe can now legally use the signature buzzword in their own material.
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So, what does this mean for cheeky competitor, Burger King? A perfect opportunity to troll Macca's - and it's safe to say they reach a fair bit of success. Following the release of a new advert, a Burger King branch in Sweden incorporates the iconic Big Mac to cleverly meet its own ends...
Check out the video to see their mock-menu...